About Us

Sonny’s Beach Service, Inc. has served the South Padre Island community since January of 1986. Sonny and Vickie Gentry (pictured below in 1986), owner and operators of the company were instrumental in bringing Water Sport Activities to South Padre Island.

Sonny and Vickie attribute the success of the business to surrounding themselves with well-trained employees along with the employee leadership of Cole and Sammi Bowers, managers of Sonny’s Beach Service for 38 years.

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Cole supervises the water sport activities with 36 years of experience on the water and Sammi has been instrumental in establishing a Professional Code of Ethics between employees and our clientele. Customer service, satisfaction and safety are a priority within the company.

Sonny was the first Parasail operation in the bay waters. Sonny commissioned Hoot Gibson from Lake of the Ozarks to bring the first platform style Parasail Boat to South Padre Island that was capable of Parasailing in the Ocean.

Sonny’s fleet includes two Paracraft Parasail Boats, which are the smoothest boat on the waters. Sonny put the first fleet of wave runner’s ocean side and introduced the Banana Boat Rides as an addition to fun things to do on the Island.

Today you may find some who Parasail and Wave runner operations in the Laguna Madre Bay, but none with the knowledge, experience, and professionalism of Sonny’s Beach Service. Sonny’s remains the only Company that Parasails in the Ocean.

Sonny’s Beach Service dedicates their services to the Island’s finest Resorts, Hotels and Condominiums offering Umbrella and Lounge Chair Rentals, Banana Boat Rides, Parasail Rides, Boogie Board and Tube Rentals, Suncare Products, Beach Toys, specialized Parasail t-shirts and Caps, reservations made for Dolphin watch, Eco Tours, Fireworks Cruises, Snorkeling, Scuba Diving, Bay and Deep Sea Fishing, Wave runner Rides, Beach Wedding and Equipment Rentals and many other Activities on South Padre Island.

If you are looking for fun things to do on South Padre Island and want the Professionals, contact us today!

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Sonny’s Beach Service, Inc. - Margaritaville / Pearl / Sapphire

4.5

Based on 64 reviews

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Matt Davis

15:00 12 Oct 24

We had some good and bad experiences with them thru out the week but it did improve. Day one, the attend we purchased the umbrella and chairs from for the day did not give us the right paperwork to show we paid. So when the supervisor came around, we had to defend that we actually purchased the spot for the day. Then he never came back after he verified that we did actually pay and let us know everything was good. The other days went better once we figured out the process. You need to go by the shelter beside the hotel to pay and to sign the disclaimer. That way you are on the list and have no problems for the day. After that, the staff were all very nice and we did not experience any more problems.

Cilla Forest

20:57 31 Aug 24

I had the absolute best time Parasailing with Sonny's! It was a smooth ride and staff were all friendly. All around a very memorable experience! Highly recommend!

Bill Coleman

22:21 14 Aug 24

Nice chairs and umbrella right by the ocean, but a bit expensive. $46 for 2 chairs and umbrella for 8 hours 10am-6pm. At 4:30 they put 5 people next to us, 2 children 3 adults, one lit up a cigarette. I bet they were friends of the chair guy and probably paid nothing.

brunner orman

03:37 12 Aug 24

Had so much fun Parasailing with Sonny’s Beach Service. Fun Father / Son team. Best prices we found on the Island

Shirley Burriss

17:24 05 Aug 24

Great family owned business! They made our vacation special. Best Parasail ever and fun father/son team

Anabel .A.

20:23 01 Aug 24

Friendliest staff , had incredible time was very understanding highly recommend and will come back again. Love them some of the best prices

Rebecca Garcia

17:26 31 Jul 24

Always a great experience!

Kiersten Stiers

17:12 31 Jul 24

Family owned and operated business. Excellent customer service and knowledge of the area. Captains and crew were very professional and attentive. Will definitely be back!

cassie villarreal

16:46 31 Jul 24

best beach service in South Padre!

Celeste Aliz Villarreal

16:41 31 Jul 24

Very helpful, and beautiful views!

Capt X

14:24 29 Jul 24

Sammi Bowers

13:41 29 Jul 24

Nice staff and love the view from my umbrella .

Michael Stuart

16:28 16 Jul 24

I had an absolute blast parasailing over South Padre Island and the Gulf of Mexico! From the moment we started, everything was smooth and fun. The staff were super friendly and made sure we all felt safe and excited.Once we were up 300 feet, the view was just incredible. Seeing the beautiful blue water and the coastline from that height was something I'll never forget. It was a mix of thrilling and peaceful at the same time – like floating on air.The whole experience was awesome, and the crew made it even better with their professionalism and great equipment. This was definitely the highlight of my trip to South Padre Island. If you’re in the area and want to do something unforgettable, you’ve got to try this parasailing adventure. Totally worth it!

Alice Donahue

23:34 15 Jul 24

Best Banana boat ride ever! I had a ball❤️recommend to everyone Sonny’s Beach Service is the best on South Padre!!!

Hunter Dawn

18:24 14 Jul 24

Excellent service, family ran business & captain Cole and Dalton have two much knowledge of South Padre Island being locals! So much fun!!

D'Anna Raymer

22:16 13 Jul 24

Amazing people and great experience! It was worth it for sure! We had so much fun and it went very smoothly! For sure something you need to try

Joseph Hernandez

03:33 04 Jul 24

Sonny’s crew was great, service was outstanding. They have been here for 38 years and they don’t mind sharing their knowledge. Parasailing & the banana boat rides were the best.

Brittany Yeary

12:39 29 Jun 24

By far the best on the beach! Banana boat and parasailing did not disappoint, fun for the whole family! Thank you sammi, Cole, dalton and staff for the awesome experience!

Amber McCue

02:59 29 Jun 24

Sonny’s was an all around amazing experience during our family vacation! Friendly environment, professional service, and family friendly - 10/10 highly recommend adding Sonny’s Beach Service activities to your vacation itinerary! We did both the parasailing and banana boat experiences and neither of them disappointed!

Ben McCue

02:53 29 Jun 24

Sonny’s was a great experience and awesome family memories! Highly recommend both parasailing and the banana boat ride (choose the fun ride on the banana boat).

Terrel McReynolds

13:48 28 Jun 24

We had the best experience with captain Cole, parasailing was amazing for the whole family, we also got to experience the banana boat ride, which was a blast! We were so pleased with our experiences, Sonny’s beach service is hands down the way to go, they are easy to work with and guided us through memories that will last a lifetime!!! Thank you so much to Sonny’s beach service. Chandra McReynolds

Scott Ludwig

20:15 24 Jun 24

My family had a great time parasailing with the crew at Sonny's Beach service! They were laid back and made sure we all had fun! Initially, I and my 13 year old were the ones parasailing, with 4 others riding along to watch. When we got back in the boat alive and smiling, the captain asked if anyone else wanted to go. I appreciate him taking the time to let three others parasail too. Let me just say, it was safe, relaxing, and beautiful floating above the bay, and not scary at all. The friendliness, confidence, and expertise of the captain and crew made it a wonderful, memorable experience! I would definitely recommend Sonny's Beach Service for your family's parasailing adventure!

Tammy Wittal

03:26 01 Aug 22

Had a great time! It was my daughter’s birthday and her first time parasailing. She had a blast! We got to dip our feet in the water too! Memorable experience and would go back again!